Video optimization is something you need to be familiar with if you are using videos to promote your business. If you are not using videos to promote your business, you should be. Video is a much more engaging medium than plain text, keeping people interested longer and converting more visitors into paying customers.
Using videos in your business also makes it possible to get a lot more traffic. YouTube is the second-largest search engine in the world, second only to Google which happens to own YouTube. YouTube itself gets a tremendous amount of traffic and YouTube videos also rank well in Google’s organic search rankings. If you’re convinced that videos can help your business you can contact Mississauga SEO company to get started.
Here is our Video SEO Services:
On-Page Video Optimization
On-page video optimization refers to the things you can do on your video page to help it rank well both on YouTube and Google. The first important thing to consider is the filename of the video you are uploading. The filename of your video should contain the keyword you would like to rank for. When uploading your video to YouTube, use your keyword phrase in the title of the video as well. In addition to that, you will want to use your keyword phrase in your description several times and you will want to come up with as many related keywords as possible to use in your video tags.
User engagement is another important ranking factor that YouTube looks at to rank your videos in their search results. Following the on-page video optimization tips above may be enough to help you rank a video for a keyword that doesn’t have too much competition. However, if there is a lot of competition, your video will need to stand apart from the others.
User engagement will help your videos rank not only in YouTube’s search rankings but it will also help your videos show up as suggested or related videos when someone is watching a similar video on YouTube.
User engagement refers to things like people commenting, liking, and subscribing to your videos. YouTube is also looking at how long people watch your video. If your video is 5 minutes long but people are clicking on something else after 30 seconds, that is not a good situation. If people are watching your video most if not all of the way through, this will help your video rankings.
One of the best ways to ensure good user engagement with your videos is to produce quality videos that people are interested in. Give your viewers what they want and they will watch your videos all away through, they will comment on your videos, they will click the thumbs-up button, and they will subscribe to your channel to see future videos.
Of course no one will be able to view, like, or subscribe to your videos if they can’t find them in the first place. To get some initial traffic to your videos, make use of any assets that you already have. Assets like an e-mail list, Facebook friends, twitter followers, or even friends and family members. Get some people to watch and comment on your videos to get the ball rolling. If you don’t have an email list, Facebook friends, twitter followers, or anyone else that you can ask to watch your videos, consider investing a few dollars in advertising to promote your video on YouTube to get things started.
As with any other type of webpage, link building is also an important part of video SEO. If your video is targeting a relatively uncompetitive keyword phrase, the steps taken above may be enough to get it ranked both in YouTube’s search results and in the Google search rankings. If you are going after something a little more competitive, you may need to do some link building to improve your video’s rankings.
The good news is that link building to boost the rankings of a video is easier than link building to any other kind of webpage. Google owns YouTube and it’s clear that they favour YouTube in their search results. Search for almost any keyword phrase and you are likely to see some videos in the rankings.
Also, since YouTube is a giant authority site, it can withstand the type of link building that might get your webpages penalized. This may change at some point in the future but right now the low quality, but easy to get, backlinks that used to work well for any page still work well when it comes to ranking videos. Use whatever link building tactics you’re comfortable with but follow the rest of the video optimization tips above and you will see better results with your videos.
Ranking in the YouTube Search Results
YouTube is the second-largest search engine in the world, second only to Google itself. In addition to proper on-page optimization and link building, which will get you ranked well in Google, there are some techniques that you can employ that will help you get ranked within the Youtube search results.
Something that helps with video optimization for YouTube in addition to everything mentioned above, is simply getting some action on your videos. Getting views, likes, comments, etc. will all help to get you ranked within the YouTube search results.
So how can you get views, likes, and comments on a new YouTube video? Some marketers will actually do a pay per click campaign and buy advertisements to send traffic to their YouTube videos. Once the video gains some traction in the YouTube search results, you can then end the pay per click campaign and enjoy the traffic you’re getting from within YouTube.
If you don’t want to pay for advertising to a new YouTube video you can also interact with other videos on YouTube. Every time you comment on a video for example, you will be getting a backlink to your YouTube channel and this internal linking can help your video rank. You can also promote your videos using social media. If you have a following on Facebook or Twitter, send your followers a message and a good number of those people will look at and comment on your videos.
This is by no means a comprehensive course on video optimization but hopefully the information on this page will help you gain some additional exposure and get some more traffic to your videos.